Web site promotion and analysis using Google Analytics

The subject of this book is interesting to a wide range of readers: marketers, webmasters, managers of Internet projects and everyone who wants a website to work and bring benefits. This book will attract both readers who are already engaged in web analytics and readers for whom this area is new.
The book describes best practices for customizing and configuring Google Analytics. This information will allow you to maximize the potential of the website. It also discusses more complex issues, material that is not documented on Google. The book includes real examples from the practice, which describes the methods of work of experienced users. Reading a book requires knowledge of the basics of HTML to read the source code of web pages, and experience with online marketing methods, such as PPC systems (pay-per-click), email marketing, natural search, etc. For understanding Some more complex methods also require JavaScript.