War of the local markets

Competing brands every day is becoming tougher. The battle for the customer is conducted not only in the capital city - it is already deployed in the region. But how easy is it to develop new markets?

Let's send a strong brand owners of their white queen in confident raid on the "other" regions. It would seem that the local brand threatens to checkmate, but there it was - in the regions of very different rules. Terrible queen mistaken for a simple sword, and the next move it "eats" a regional king!

This book - not that other, as a practical guide for managers, which touched on the problem of the expansion of regional markets. All issues are discussed here from two perspectives: from the perspective of both "offensive" and from the "defenders". The book contains many examples describing the features of the regional competition of brands and "outsiders" (national or international brands), taking into account the realities of the domestic business.